The Parable of the Carpenter
Imagine a carpenter. The carpenter is someone who works with wood to put food on his table. So, the carpenter owns a hammer. It’s probably a very nice hammer. It’s built to be comfortable after thousands of swings a day, and it’s built with the power the carpenter needs to do serious work. It’s likely also an expensive hammer. It’s definitely more expensive than your hammer, and it may be more expensive than your entire tool box. The carpenter understands the value of something he works with every day, and that’s why he spends so much money on the hammer. But he also understands that value is a double-edged sword: he’s committing to the product he knows, that is reliable. He knows he’ll only invest in a new hammer if it brings something dramatically more useful to his work. And he knows no matter what the hammer company does, he’ll always at least have this hammer, as long as he can still swing the handle.
Now imagine you tell the carpenter about Adobe’s Creative Cloud. Remember to duck when he swings the hammer at you.