I quit Twitter for a month and it completely changed my thinking about mostly everything.
But the problem that occurs is that it can be a huge mental lease we’re signing when we invite a few hundred people into our Twitter life. To some degree, it is choosing to subject ourselves to thousands of ads throughout the day, but ones that come from trusted sources we care about, so they’re actually impactful.
Even if the people we know aren’t explicitly selling things (not that there’s anything wrong with that) or Promoting their Personal Brand™ (there is everything wrong with that), we’re still choosing to accept their stream of one-second ads with *some* kind of message all day.
We’ve surrendered a massive amount of mental and emotional energy without making the explicit choice to do so—it’s simply imposed on us by subscribing to the channel and checking it.